Close More Sales By Understanding Your Client's True Pain

Connect With Prospects By Solving Their Biggest Problems

When You Understand Your Customer's Pain, You Can Offer Solutions That Solve The Problems They Care About Most

Connect with your prospects on a deeper level.

Offer valuable solutions that solve their biggest problems.

Create satisfied customers by focusing on their needs.


Learn how to help prospects overcome their fear of change and make the switch following these steps! Download the FREE Infographic now!

People don't buy products or services. They buy solutions to their problems.

And salespeople that understand their clients' true problems causing them pain and offer real solutions to solve those problems win more business.

As humans, we want to eliminate pain. So when salespeople take the time to understand what’s truly hurting their potential customers, they can offer thoughtful solutions that will make their lives better.

"95% of our purchase decision making takes place in the subconscious mind.”

Professor Gerald Zaltman, Harvard University

Emotions are the true driver of purchasing decisions

Salespeople that don't focus on solving their client's pain:

Create Deep Connections With Your Customers

When customers feel like you’re focused on what’s best for them and you deliver a solution that solves their biggest problems, they become loyal fans.

Gain Trust

Trust is critical in the buying process, so focusing on your prospect and their problems and not yourself and your goals establishes trust.

Drive Sales

When prospects believe you genuinely care about them and offer solutions that solve their biggest problems, you will sell more.

Increase Referrals

Clients who feel genuinely cared for and are happy with their results are more likely to refer you to other potential clients.

FPG created this advanced course to help elite sellers understand the emotions driving their prospects' buying decisions.

FPG’s 5 Core Disciplines of Leadership course is designed to ensure every minute you spend with each team member is productive and delivers value.


The concepts that will lead your prospect to their buying state.


The emotions your prospect is feeling that are impacting their decision to buy.


An emotional connection with your prospect that leads to more sales and a satisfied customer.

Learn the Secrets to Selling More

During this course, we’ll explore in detail each of these 7 steps and 3 other important concepts that tie into emotions:

Anchoring, Transference, and Eliciting and Installing Language. All are key to understanding how to control your prospect’s emotions best and achieve the most positive responses.

Step 1 - Label the Emotion

Learn how to encourage your prospect to verbalize their emotional state by having them tell you how they feel about a product or service.

Step 2 - Imagine the Worst Possible Outcome

We'll show you how to make a prospect aware of the worst possible outcome of a decision and position yourself as their solution and savior.

Step 3 - Differentiate Yourself from the Competition

Learn how to distinguish yourself from other salespeople your prospect has encountered by "anchoring" them to you through language and hand motions that create greater trust and emotional rapport.

Step 4 - Identify the Desired State

Next, learn how to move prospects away from the negative emotion they fear and toward the desired state of achieving something amazing.

Step 5 - Set the Agenda with the Emotional State

Learn how to lay out the critical final steps to get your prospect to the positive emotion they want to be in.

Step 6 - Is Your Prospect Ready to Buy?

Confirm you've successfully accomplished the previous steps by taking their emotional temperature. If they aren't ready, one more step moves them closer to buying.

Step 7 - Celebrate Progress & Stop the Cycle

Lastly, you'll learn the vital step of closing The Emotional Cycle. We'll show you how to ensure you've taken them as far as possible before the conversation ends, leaving your prospect feeling understood, confident, and ready to buy.

How The Program Works

We don’t believe real change can come from a two-day event where teams leave excited and full of energy, but within weeks, they revert to all their old habits.

Instead, real change comes from consistent work over time with the opportunity to practice new skills and make corrections through peer and coach feedback.


The course begins with eight lessons teaching participants the 7 steps to create a ready and willing buyer.


Next, participants will work through a series of training videos to further cement their learnings.


This is where true change happens. In Zoom-based coaching sessions over eight weeks, participants will discuss with their peers and coach what challenges they are still facing and how best to overcome them.

You Can Make a Bigger Impact

Forrest Performance Group is the fastest-growing sales and a management training company in the United States. A global leader and designer of sales, management, customer service and executive training programs, FPG has won multiple international awards for its one-of-a-kind, behaviorally-focused training methodology.

FPG has been disrupting the sales training industry since 2008 by creating training programs that actually deliver real-world results. 

We understand that two-day training programs have little impact because it takes time to learn, practice, and perfect new skills.

Our series of training programs are designed to work together to provide the comprehensive knowledge leaders and organizations need to take their business to the next level.

Jason Forrest - fractional sales leadership services

Are You Ready to Solve Your Client's Real Pain?

This course content is considered advanced, so we begin by evaluating interested applicants to determine their readiness:

Step 1 – Book a Meeting

We'll discuss your background to determine if you qualify for this advanced program.

Step 2 – How We Can Help

Next, we'll review program options with qualified applicants.

Step 3 – Training Begins

Begin your journey of solving your client's pain while increasing sales.

At FPG Sales Training, we know that you want to be the leader of a high-performing sales team.

In order to do that, you need the very best training for your salespeople and sales leadership. The problem is most sales training is philosophical and not tactical, killing your salespeople’s morale while you’re annoyed that you wasted your limited time and budget on another “shot-in-arm” training event. Forrest Performance Group was founded in 2008 to solve the problem that 164 billion is spent on training every year, yet 70% fails to achieve an ROI. We understand how frustrating it is to have no one buy a great product or service that improves people’s lives because the sales experience falls short.

This is why we created the world’s only real-world, tactical, program-based, excuse-free sales and sales leadership training programs. Here’s how we do it:

1. Tell Us About Your Sales Forecast and Your Top Sales Challenges, 2. Let Us Create Your Custom Sales Process and Script, 3. We Train Your Sales Team, And You Watch Your Sales Increase.

Book a Meeting Now to speak to us. So, you can stop feeling the frustration or even disappointment of having to lower your sales forecast and instead start taking the market share that you deserve.

Book My Meeting

to speak to one of our Sales Warriors.  If you are impressed with our Sales Experience, then that’s perfect because they have been recruited and trained by us!

Book Mary & Jason Now

Get started today before this once in a lifetime opportunity expires.